Meme as nothingness.
The word meme has drawn the justified wrath of D. Ghirlandaio. (*) Despite his overly conclusory description of meme believers, he rightly singes meme theory as repellent to any notion of free will. To believe in a meme is to believe that there is some idea that mechanistically drives people into action. Meme over matter, as it were. Fatuous inanity.